What is a good name for a self storage company?
Posted by admin on Feb-14-2010
My brother-in-law just purchased a self storage company and needs a name. He was thinking of "Affordable Self Storage" since it is near the top of the list in the phone book and makes it sound affordable. Does any one have any comments or a unique name for the company?
"Affordable Self Storage" is perfect. Too many people get caught up in how "cute" a name is (I spend a lot of time regretting my choice of business name). The only important thing is that it is easily recognizable and somewhat memorable.
Posted in: Self Storage
Treasure Trove
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"Affordable Self Storage" is perfect. Too many people get caught up in how "cute" a name is (I spend a lot of time regretting my choice of business name). The only important thing is that it is easily recognizable and somewhat memorable.
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On the contrary, a lot rides on the name. Marketing is very important and you want something that presents the right image to give it the edge over the competition. What part of town is it in? Who is the target market? Do you want to stress affordability, or security, or convenience? I don’t have a specific suggestion, except to consider it more carefully. My friend Todd is in the business of creating logos & has some great advice on the subject. Check out his column linked below:
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"Sharing My Crayons" blog, Born to Design
http://born-to-design.typepad.com/sharing_my_crayons/2009/03/index.html
"Keep Safe Storage" is a great name for a self-storage company.
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How about: (his first, middle, or last name) proceeded by: ‘s Affordable Self Storage Inc.
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JUST A THOUGHT…
I’m studying marketing, and studies have shown that a simple yet catchy name will attract customers. Alliteration helps, as well. Affordable Self Storage, is a great choice, because you said, it is at the top of the phone book, and even though it may sound a little generic, people will know exactly what it’s all about.
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